The two steps to selling a business- SMH article

From the perspective of somebody who sells businesses every day, three little words are responsible for more businesses NOT selling than anything else: “It’s got potential”

Though buyers look for potential, they hardly ever pay for it. ‘Potential’ is a great thing, but it’s neither what buyers base their decisions on, nor something for which they’ll risk paying a premium….

Read more: http://www.smh.com.au/small-business/finance/the-two-steps-to-selling-a-business-20141208-3m2hy.html#ixzz3LGwHpQy5

By Zoran Sarabaca
Principal of Xcllusive Business Sales Pty Ltd
Sell your business with Certainty

 

 

 

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