The Only Privately Owned Freehold Township in Victoria

Opportunities of this scale do not come to market — because they are almost never created.

Licola Village represents the only privately owned township of its kind in Victoria, offering a visionary purchaser the ability to acquire, operate and transform an entire destination within one of Australia’s most spectacular natural environments.

Positioned at the gateway to the Victorian High Country, this is a complete ecosystem — land, infrastructure, accommodation, utilities and tourism — ready to be reimagined into a flagship national destination.

A Town in One Line:

• Approx. 3 hours from Melbourne
• Gateway to Alpine National Park and High Country touring routes
• Direct access to river systems, trails, wilderness and snow regions
• Year round demand across multiple visitor segments
• ~34 acres of Township-zoned freehold land, comprising:
• A large-scale Wilderness Village accommodating ~300 guests
• A Caravan Park, General Store and fuel infrastructure
• Multiple residential dwellings
• Commercial kitchen, dining hall and recreation facilities
• Extensive open land and development zones
• Fully operational off-grid power, water and utility systems

This offers the unique opportunity to have ownership and control of the site:

• Existing infrastructure that takes years to build
• Zoning flexibility supports a wide range of commercial, community and tourism uses
• A rare ability to design, brand and operate an entire destination end-to-end

For the right purchaser, Licola is a platform to create something truly distinctive:

1. A Flagship Nature-Based Destination: A fully integrated tourism offering combining accommodation, caravan park, experiences and retail.

2. Australia’s Leading Outdoor Education Campus: A permanent, owned alternative to outsourced camps — scalable across multiple schools or institutions.

3. A Wellness & Retreat Ecosystem: A remote, self-contained environment ideal for health, resilience, leadership and lifestyle programs.

4. A Private Legacy Asset: A multi-generational holding — part investment, part purpose-driven destination.

5. A Hybrid Commercial + Community Model: Blending tourism, education and social impact within a single operating platform.

This opportunity is suited to a vision-led buyer, including:

• High-net-worth individuals or family offices
• Tourism platform operators
• Private education groups
• Institutional or impact-driven investors
• Founders seeking a landmark, legacy-defining project

There are very few assets where you can:

• Control scale
• Control brand
• Control experience
• Control long-term direction

Licola is one of them.

For Sale : $6.9 million for freehold and business

Information available to qualified parties upon request Confidentiality Agreement required