In 2003 I decided to sell my maintenance business. I had seven employees, was turning over good money and the profits were great, so I didn’t think it would be particularly difficult to find a buyer for it. Having never sold a business before, I contacted and arranged a number of appointments with several brokers, and after choosing a broker that I felt would do a good job for me, got back to work, leaving the selling to the broker.
Three months later, after only a handful of enquiries, no offers and no hope for any offers to come in the future I was becoming increasingly frustrated with the lack of response. I couldn’t understand why a good business like my own would have any problems selling.
Having extensive experience in sales, and having marketed my business from the ground up, the decision was made to sell the business myself. Besides, who would know more about my business than I?
I started by establishing what it was that buyers would want to know about my business and where to find those buyers. I bought a dozen business sales books, talked to as many people as I could and within no time I’d developed a sales and marketing approach designed specifically to sell my business. Back on the market it went.
Four Weeks and 30 enquiries later, I had four offers on the table. Four weeks after that, I sold my business for the exact price that I’d wanted. This got me to thinking. What did I do, that the other brokers hadn’t? The answer was this. I structured the Presentation of the business in such as way so that buyers could understand my business and the risks associated. This gave them enough information to make an informed purchasing decision without the fear of losing the shirt off their back. I focussed the marketing campaign, not only on potential interested parties, but also on other business owners who could potentially grow their business by purchasing my own. By using commonsense and a tailored approach, I was able to get the results that I’d wanted, within the time that I’d wanted.
Realising that I was onto something new and unique, I started my own business broking agency; And so, Xcllusive was born…
Seven years on, our approach honed and improved, the success stories of our clients keep rolling in. This is because each member of the Xcllusive team hold true to maintaining a Personal and Tailored Approach. For every business we sell, we learn all we can about it, devise an appropriate marketing strategy, and sell it with the same drive and passion as we would, were it our own. That’s what makes us a business broker agency unlike any other.
It’s what WE DO, and others DON’T that sets us apart.
– Zoran Sarabaca