Iconic Muesli Brand and Wholesale Business – Mornington Peninsula, VIC

A rare opportunity to acquire an established Australian food brand with more than 30 years of trading history. Operating since 1993, the business manufactures a premium range of muesli products and supplies an established network of more than 70 retail outlets across Victoria, including independent supermarkets, specialty grocers, delicatessens, cafés and fine-food retailers.

The business benefits from proven recipes, established branded packaging, reliable suppliers and long-standing wholesale relationships. Having grown largely through product reputation, repeat purchasing and word-of-mouth, there remains significant potential for a new owner to introduce a more proactive growth strategy.

Business Highlights

• Established 30+ years
• 70+ retail outlets across Victoria
• FY2026 sales of approximately $361K and adjusted profit of approx. $199k
• Average PEBITDA for last 3 years of approximately $167K p.a.
• Loyal customer base and strong community reputation
• Premium established product range and recipes
• Straightforward production and packing process
•  Owner-operated with no permanent employees
• Limited marketing undertaken to date
• Opportunity to develop e-commerce and direct-to-consumer sales
• Scope to expand into additional Victorian and interstate retailers
• Potential for production automation and increased capacity
• Attractive bolt-on opportunity for an existing food manufacturer or distributor
• Opportunity to substantially increase range of products under existing business branding

The business currently operates from a purpose-built facility on the vendors’ property in the highly regarded Mornington Peninsula, presenting a unique opportunity to combine business ownership with an attractive Peninsula lifestyle, with the property potentially available by separate negotiation or the business able to be relocated to suitable premises.

The business may suit an incoming owner-operator or an existing food manufacturer or distributor seeking to acquire an established brand and expand its product range and retail relationships. After more than three decades of ownership, the vendors are retiring, creating an opportunity for a new owner to take over an established food brand and pursue the next stage of growth.

Asking Price: $295,000 + SAV (approx. $45,000) – opportunity to buy freehold.