A Rare Freehold Caravan Park and Tourism Gateway in Victoria’s High Country

Positioned at the gateway to Victoria’s iconic High Country, Licola Village Store and Holiday Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.

Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity — offering a strong foundation for an experienced operator or lifestyle investor.

Key Investment Highlights

• Standalone Business plus Freehold Land
• Existing site layout and infrastructure
• Freehold land holding (~3 acres) with established caravan park and general store infrastructure 
• Gateway location to Alpine National Park and Victoria’s High Country tourism routes 
• Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
• Multiple income streams: caravan sites, camping, retail (general store), fuel services
• Significant scope to upgrade, reposition or expand (STCA)

With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria’s alpine and wilderness tourism corridors, with strong year-round appeal. 

The asset is ideally positioned for:

• Caravan park expansion 
• Boutique eco-tourism offering
• Adventure tourism basecamp
• Integrated retail + hospitality uplift

The opportunity will be suitable for: 

• Caravan park operators seeking expansion
• Tourism groups and regional accommodation operators
• Owner-operators seeking a lifestyle + income asset
• Investors targeting under-utilised regional tourism assets

For Sale : $1.9 million for freehold and business

Information available to qualified parties upon request Confidentiality Agreement required