Why Market Size, Buyer Type & Broker Support Change Everything
Watch the video: How Big Is the Market?
Understanding Market Size: More Than Just Numbers
When preparing to sell your business, one of the most important and often overlooked factors is understanding the size of your market. This insight shapes how you position your business, what valuation multiple you can expect, and which buyers are likely to be interested.
According to Zoran Sarabaca, Principal at Xcllusive Business Sales, a clear grasp of your addressable market (not just current customer base) is critical to helping buyers see long-term opportunity, especially in today’s competitive sales landscape.
$1M+ EBITDA Businesses: The Heat is On
For businesses generating between $1–3 million in EBITDA, the market is both lucrative and fiercely competitive. You’re no longer attracting casual investors, you’re now on the radar of:
- Search funds
- Holdcos
- Sophisticated individual acquirers
These buyers bring structured diligence processes, deeper capital pools, and high expectations. Your business needs to demonstrate scale, systems, and strategy, not just profits. Search funds alone often raise upwards of $300–500K to acquire a single business in this bracket.
If your documentation is messy, your systems undocumented, or your growth story unclear, you’ll lose their attention fast.
The Reality of Australia’s SME Market
Australia is home to over 2.5 million small businesses, making up nearly half of all private sector jobs. This scale means the opportunity to sell is vast but so is the competition for buyer attention.
Most SME sales go unreported, happening quietly and off-market. While Sydney and Melbourne dominate business activity (~30%), regional businesses still make up the majority and often face smaller buyer pools but also less seller competition.
If you’re selling in a metro area, you’re up against volume. In regional markets, you’re banking on a niche match.
Business Brokers Only Handle 20% of Sales and That’s the Gap
In the U.S., only 1 in 5 business sales involve a broker yet the brokerage industry generates $1.8 billion in annual revenue. Globally, the business broker services market is worth $4.92B and is expected to hit $8.34B by 2033.
Why does that matter?
Because sellers who go it alone often undervalue their business, mismanage negotiations, or fail to access serious buyers. The broker space is fragmented, which means choosing the right partner one with the systems, buyers, and results; is critical.
Xcllusive’s Track Record: Over 1,000 Sales, 47,000 Buyers
Xcllusive Business Sales isn’t guessing, we’ve sold over 1,000 businesses and actively market to a database of more than 47,000 qualified buyers.
We work with businesses from $500K all the way to $3M+, and our internal market data gives sellers a clear view of:
- What buyers in your sector are actually paying
- How your business compares to current listings
- Where your strengths align with current acquisition trends
Don’t Leave Your Exit to Chance
With millions of businesses chasing a finite pool of serious buyers, and only a small percentage of sellers leveraging expert support, the opportunity gap is wide. The sellers who win are the ones who do their homework and partner smart.
Get a free consultation today and learn what your business is really worth. Don’t go it alone.